Customer support: lessons from IT (2) - the appliance vendor
On a hot July day, my mother's air conditioning unit - a floor model just past its one year warranty - gave signs of distress. I call this machine "the white elephant in the room": it's big, noisy, has a curved back and an enormous arching hose (the trunk!) attached to a round hole in the window panel. My mother, two years shy of her 90th birthday, is prone to bouts of techno-rage - with good reason, given the current sleek, smart(?) but hard-on-old-fingers-and-eyes designs: she is afraid of touching tiny, finicky and mysterious buttons, and not very able to do so lately. Seeing the "elephant's" panel displaying "FL" instead of the familiar "24" (the default temperature in Celsius degrees), and feeling that the flow of cool air is no more, she got a bout of anxiety and call her private technical support (and general life line): me. Sensing what's coming, I gear in remote customer support mode: I try to calm her down and, as